Lionel Messi’s arrival in Fort Lauderdale has generated significant attention not only for the city but also for the local real estate market. The soccer superstar, who recently signed with Inter Miami CF, purchased a $10.75 million estate in the Bay Colony, a prestigious island community known for its waterfront mansions and high-level security.

This high-profile move by Messi and his wife, model Antonela Roccuzzo, has brought substantial media focus to the area, drawing international interest. While some believe Messi’s presence may increase demand and set a new price benchmark for the neighborhood’s real estate, others argue that celebrity neighbors don’t necessarily drive up property prices significantly.

According to Ron Shuffield, president and CEO of Berkshire Hathaway HomeServices EWM Realty, while living next to a celebrity can enhance a neighborhood’s allure, it might not lead to substantial price increases for individual properties. Instead, it contributes positively to the neighborhood’s reputation and desirability.

Fort Lauderdale itself has been growing in popularity beyond just Bay Colony, evolving from a spring break destination into a thriving economic center and a sought-after location for permanent residents. This trend is expected to continue, bolstered by Messi’s presence and Inter Miami’s stadium development.

The property Messi purchased is an eight-bedroom, nine-and-a-half bathroom mansion with 170 feet of waterfront, two docks, a fitness and spa room, an office, and a spacious primary bedroom suite. It is located in Bay Colony, an exclusive neighborhood known for its 24-hour armed security and proximity to prestigious private schools.

Messi’s move to Fort Lauderdale is not only a significant development for the city but also a testament to the growing appeal of South Florida beyond Miami, as more areas within the region continue to attract residents and investors.