GoPuff has announced Rick Ross as the”Chief Delivery Boss” who ensures deals are always flowing and luxury is accessible.

In a world of daily announcements and brand partnerships rarely do the collaborations ever make sense. However, the latest GoPuff announcement is the exact opposite. The delivery service has announced the addition of its latest role “Chief Delivery Boss” which will be filled by the biggest boss, Rick Ross.

The delivery service announced the big news via a press release.

“In short, Gopuff and the rapper are teaming up to make this New Year’s Eve more Boss than ever. On December 31, Rick Ross will come on board as Gopuff’s new Chief Delivery Boss to bring customers 21+ the best value on bubbly, party supplies and more, so they can ring in the new year in – attainable – luxury and style.

Customers can take advantage of deals like 24¢ select mini bottles of sparkling wine (limit two per customer), and 24% off full-sized (750ml and 1.5L) bottles of Luc Belaire, among other festive deals!”