This year, Taylor Swift didn’t need to lead a huge corporation or a countrywide boycott to exert significant economic influence. Swift accomplished amazing things that would be considered impressive for any regular boss leading a Fortune 500 company.

The musical sensation returned to prominence in 2023 not only as a musician but also as a beauty pageant winner: Throughout the world, Swift’s career-defining “Eras” tour sold out of stadiums, garnered merchandise while attending her concerts, smashed box office records in its first week, and made her a billionaire along the way.

A faithful group of friends who came out to support her were compelled to speak up, and since the economy is primarily driven by consumer speech, this is a necessary step for any boss, regardless of whether they have the title “chief executive officer.” (This is CNN Businesswoman of the Year nominee.)

According to Armet Shaomiaÿ, an associate professor of sport and exercise management at the University of South Carolina, she is a formidable figure. There has never been a company leader in recorded history who has fostered so much goodwill with customers, so much intellectual empathy, or so much blindness.

Swift’s recognition as CNN’s Best Female Entrepreneur of the Year is a testament to her immense influence in the world’s wealthiest capitalist society.

The highly successful commercial “Eras” toThe Eras toυr, which will last until the year 2024, was the pinnacle of Swift’s peak year. Swift’s tour “was the biggest” in the two decades of the ticket company’s existence, according to StbHυb, outpacing past successful tours in terms of ticket sales.