Nicki Minaj’s recent Instagram post, featuring her sporting only a pair of Crocs, has sent shockwaves through the fashion world, leading to an unprecedented spike in Crocs sales and even causing the retailer’s website to crash.
On May 11th, with 135 million followers on Instagram, Nicki posted two daring nude photos that garnered a staggering 4.6 million likes. In the images, the Super Bass rapper posed completely nude, using only heart-shaped pillows to strategically cover her body. Among the accessories, the standout piece was a pair of pink Crocs adorned with various embellishments, including a sparkling Chanel logo.
Over the past year, several male artists like Justin Bieber, Post Malone, and Bad Bunny have successfully collaborated with Crocs. While it remains unclear if Nicki Minaj’s photos hint at a potential partnership, their positive impact is undeniable. Shortly after the 38-year-old star shared the images, sales of the pink Crocs design skyrocketed by a whopping 4,900%, even causing the retailer’s website to crash, as reported by Page Six.
Crocs have emerged as a staple footwear choice during the pandemic, experiencing a surge in stock value and record-breaking revenue. Last month, American musician Questlove donned gold-plated Crocs on the Oscars 2021 red carpet, while Succession actor Nicholas Braun sported the affordable footwear at the Emmy Awards in September 2020.
